For the 100 Million Tourist Gala Dinner, a milestone celebration marking Saudi Arabia’s achievement of 106.2 million tourists in 2023, we collaborated with Luxury KSA to deliver lighting design and execution that elevated the grandeur of the event.

The lighting concept was designed to enhance the immersive atmosphere of the gala, balancing elegance with spectacle. Carefully orchestrated architectural and stage lighting set the tone for the evening complementing the performances, speeches, and overall ambiance.

Our work aimed to reflect the significance of this achievement with refined aesthetics to create a memorable experience worthy of this historic moment in Saudi Arabia’s tourism journey.

100 Million Tourist Gala Dinner

Saudi Arabia welcomed 106.2 million tourists in 2023

Naji El Ahmad

Tom Spaan

Shkoon Msrahiya Album Tour - 1 min Aftermovie - 1080.mp4

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In collaboration with Factory People, we hosted a free three-day VJ workshop in Beirut, offering hands-on training to emerging and established artists in the community. Designed to expand creative skill sets and foster a culture of knowledge-sharing, the workshop introduced participants to the technical and artistic aspects of live visuals.

On the fourth day, each participant had 20 minutes to operate a live virtual stage simulation, applying what they had learned in a real-time performance setting. This immersive experience allowed them to experiment, refine their techniques, and receive constructive feedback on their work.

Through this initiative, we aimed to contribute to the growth of Beirut’s visual arts scene, equipping artists with practical tools to push the boundaries of live visual storytelling.