About
LO2S is a creative practice bringing together artists, designers, programmers and engineers. Our work moves between physical and digital spaces, from kinetic installations and visual art to scenography, lighting and real-time systems.
We started in Beirut in 2014, experimenting with live visuals, visual coding and stage design. What began in the electronic music scene gradually developed into a wider practice, taking us into projection mapping, interactive systems, installations and large-scale productions.
Today, we're based in Dubai, working with a team across different cities. We approach each project through its creative and technical possibilities, whether it's an independent artwork, a public installation, a brand environment or a live production. We design, program, build and test, bringing creative thinking and technical knowledge into the same process.
Services
Creative Direction
Content & Visuals
Kinetic & Interactive
Lighting
Management

Based in Dubai. Working across cities.
We don't separate the creative idea from how it's made. Design, programming and engineering are part of the same conversation from the beginning.
We explore what's possible, question what isn't, and work through the details until an idea can exist beyond the drawing board.
Process
Attack
We start by understanding what the project needs to achieve. We study the brief, ask questions, explore ideas and look at the technical possibilities and limitations before settling on a direction.
Sustain
This is where ideas take shape. We move between design, animation, programming, engineering and testing. Some approaches work on the first attempt, others take several revisions. We keep experimenting until the pieces come together.
Release
Everything comes together in the final stages. From installation and calibration to rehearsals and operation, we work through the details and unexpected challenges that come with execution. What we've developed has to work beyond the studio.
Selected Clients
Commercial

Calzedonia

Dubai Expo 2020

Dyson

Ferrari

GEA

IQOS

JTI

Leo Burnett

Lindt

MBC

Novartis

PMI

Pinto Paris

Porsche

PUBG Mobile

Samsung

Toyota
Entertainment

Adriatique

Abdel Majeed Abdallah

Amr Diab

Artists In Motion

Benchmark

Factory People

Free Jabriya

Innellea

Kord

Live Nation

Luxury KSA

Marwan Moussa

Mayyas

MDL Beast

Meiosis

Rotana

Shahid

Shkoon

Venture Lifestyle

Vertex
Team

John Dave
Founder, Visual Artist
Dubai, UAE
Naji El Ahmad
Co-Founder, Lighting Designer
Beirut, Lebanon
Mikella Younes
Art Director
Beirut, Lebanon
Giselle Mardinian
Administrative Manager
Beirut, Lebanon